Florist resources: How to wrap flower bouquets Posted by Bulman Products, 15th November 2017
The magic of flowers
Flowers mark special occasions – whether it be a birthday, wedding, or mothers’ day, if there is something to be commemorated a flower bouquet is sure to feature. They are also a special way to express a “Thank you”.
Florist or supermarket... can they tell?
Whereas a fresh flower bouquet used to be a luxury item, today every supermarket stocks a range of affordable, mass-produced flowers. This makes it more important than ever for specialist florist shops to elevate their offerings, so that discerning consumers can instantly know the difference in the presentation and quality of a flower bouquet purchased from an expert florist.
Wrapping a flower bouquet with care and creativity allows it to immediately stand out - it demonstrates the skill of a florist, and can make each bouquet unique. Let's start by looking at how best to choose your flower bouquet wrapping materials, and scroll to the bottom to see our expert tips!
Practical and cost-effective flower bouquet wrapping
You can use almost any material when wrapping a flower bouquet – but as a florist, you will (hopefully!) be wrapping bouquets regularly, so striking the balance between an efficient, cost-effective method that looks stunning every time is crucial. To ensure speed and consistency, you should choose staple materials that are available in bulk, and that can be stored and dispensed easily. Many types of flower wrapping paper are available in rolls, that can be kept in a paper dispenser such as this and cut to size quickly and accurately. Avoid materials that are overly delicate and likely to get damaged – unnecessary wastage is costly.
Get the look right: florist cellophane, Kraft paper… where to start?
Start with the basics...
Kraft paper (or brown paper) and florist cellophane are probably the most popular flower bouquet wrapping materials, due to their versatility – they make a great base for any flower bouquet, and can easily be ‘jazzed up’ by overlaying them with a patterned wrapping paper or floral tissue, for a more sophisticated look. Conveniently, they can also be bought and dispensed in large rolls.
And jazz them up!
To give your bouquets an effortless, rustic look, try ‘artistically crumpling’ (yes, crumpling can be artistic!) Kraft paper, and couple it with a natural twine tie. For a more elegant, polished look, you can wrap your flower bouquet in florist cellophane, coupled with a patterned flower wrapping paper underneath.
Top tip: Kraft paper is rigid enough to create a cone – single flowers placed in a paper cone are a wonderful decoration, for dinner table settings, for example.
Flower wrapping paper top tips!
When purchasing flower wrapping paper, take the following into consideration:
Very large bouquets
Stay away from very thin, unstructured materials (eg. floral tissue paper) – they will lose their shape, droop, and make your bouquet look sloppy
Bouquets of delicate, thin stemmed flowers
Look to buy a thicker variety of wrapping paper – this will give the flowers support and keep the bouquet beautiful for longer
Bouquets to be kept in water, or damp environments
Consider buying water-resistant materials - there are lots of waterproof floral tissue papers available. If your bouquets are kept moist, a sturdier material may suffice – think thick wrapping paper or Kraft paper
The joys of double-sided flower wrapping paper!
This can be folder at an angle, to give the illusion of two different types of paper (for half the effort/price!)
Colour of flowers
Delicately coloured flowers can look drab when wrapped in strong coloured paper – keep a range of coloured paper in stock, and choose colours that complement your flowers and allow them to shine, rather than competing with them
Choosing the final touches for your flower bouquet
A carefully chosen final flourish can make all the difference to your bouquet, kicking it up a notch – it should enhance the overall look. Here are some options:
It can be bought undyed or coloured, and lends your bouquet a simple finish, for a natural look. When wrapping flower bouquets in Kraft paper, coloured twine can add a subtle hint of colour to complement your chosen flowers.
Bouquets and ribbon have always gone hand in hand, especially when it comes to weddings. Depending on the colour, material and width of the ribbon, you can obtain a real variety of looks (we love to see a soft, oversized ribbon tied around a flower bouquet!). A ribbon dispenser means you can keep a range of colours available, and allow your customers to tailor their bouquets.
Twine and ribbon are the conventional choices, but the options really are endless – you can easily add brooches, gems, tags or wooden pendants to your bouquet tie, to give it a personal touch. Make sure you keep an eye out for seasonal trends, or interesting materials that can be used to tie your bouquets and make them stand out.